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Hello again, world

Simon Kihlberg Wallström Updated November 21, 2025 2 min read

Welcome to my refreshed corner of the internet! After running Hugo since 2022, I decided it was time to rebuild from scratch. This time with a clear purpose: write more and build in the open.

Why Now?

A lot has changed. I’m co-founder at OAIZ, where we’re building the future of AI automation.

This kind of work deserves to be shared. The challenges, the breakthroughs, the hard lessons learned. That’s what this site is for.

Building in the Open

The best founders I follow share their journey. Not just the wins, but the messy middle. The technical decisions, the pivots, the “oh shit” moments that led to breakthroughs.

I want to try this format to collect my thoughts, document what we’re learning, and share it along the way.

The Technical Refresh

Fresh start with a new personal homepage:

  • Astro 4.x - Zero JS by default, 2s builds
  • Content Collections - Type-safe frontmatter, validated at build time
  • Tailwind CSS - Utility-first, no custom CSS to maintain
  • TypeScript - Because types make everything better
  • Cloudflare CDN - Hosting across global edge network

Simple stack. Gets out of the way. I’m not a frontend developer (if I have a choice) so I kept it minimal and vibe friendly.

What to Expect

This isn’t going to be a polished marketing blog. I’m writing about:

  • What and how - The technical challenges and architecture decisions
  • AI automation - Cool examples and use-cases we see in the wild
  • Building a startup - Leaning in and learning the non tech stuff
  • Engineering leadership - Creating environments where people (and AI agents) do their best work
  • Tech insights - Gold nuggets from 15+ years in tech, journey from IC to Head of Architecture (with detours)
  • Life stuff - Raising kids, running trails, balancing startup life

Let’s Connect

Working on AI automation? Building with similar tech? Want to chat? Find me on LinkedIn or X.

More posts coming.